The cost of maintaining and growing market share has never been greater – nor has accountability at all stages in the process. The stakes are too high to use a 'wait and see' approach to advertising campaign effectiveness.
Tilt the odds of success in your favour by pre-testing and monitoring your creative. It's a low cost investment that helps to ensure the maximum return on your print media investment.
Exercise greater control over the effectiveness of your print investment by:
- Pre-testing or measuring existing ads or campaigns to better understand what works best among your target consumers.
- Learning the effectiveness and competitiveness of your competitor’s ads.
- Ensuring consistent communication of key brand attributes across various campaigns over time.
- Guaranteeing that individual ads clearly communicate the brand name and that ad copy engages and persuades consumers of your category.
- Ensuring that ads create/reinforce a positive brand image and that consumers are being motivated to purchase.
Let magWorks increase the effectiveness of your magazine advertising.