magWorks measures a variety of communication attributes
- Measure brand attributes pre and post ad exposure.
- Measure purchase intent pre and post ad exposure.
- Obtain detailed diagnostics on creative layout
- Is the ad interesting?
- Is it innovative?
- Is it visually appealing?
- Does it get your attention?
- Obtain detailed diagnostics on message communication
- Was the ad easy to understand?
- Was it informative?
- Was it believable?
- Was it persuasive?
- Was it relevant?
- Measure effect of ad on attitude toward brand.
All results are shown by users of your brand versus competitive brands.