magWorks measures a variety of communication attributes

• Measure brand attributes pre and post ad exposure.
• Measure purchase intent pre and post ad exposure.
• Obtain detailed diagnostics on creative layout
  • Is the ad interesting?
  • Is it innovative?
  • Is it visually appealing?
  • Does it get your attention?
• Obtain detailed diagnostics on message communication
  • Was the ad easy to understand?
  • Was it informative?
  • Was it believable?
  • Was it persuasive?
  • Was it relevant?
• Measure effect of ad on attitude toward brand.

All results are shown by users of your brand versus competitive brands.