Measure creative effectiveness for a small fraction of your media spend:
- Measure current campaigns
- Pre-test new ad concepts
- Measure competitive ads
- Set benchmarks for your brand and category to ensure a competitive edge
In addition, the magWorks survey and database will show advertisers how to:
- Attract attention
- Understand ad focal points
- Position products and logos to maximize brand communication
- Develop headlines and subheads that entice readers to read the body copy.
- Develop credible and persuasive body copy that engages and involves readers
- Create/reinforce positive brand perceptions and stimulate purchase intent.