Measure creative effectiveness for a small fraction of your media spend:

• Measure current campaigns
• Pre-test new ad concepts
• Measure competitive ads
• Set benchmarks for your brand and category to ensure a competitive edge

In addition, the magWorks survey and database will show advertisers how to:

• Attract attention
• Understand ad focal points
• Position products and logos to maximize brand communication
• Develop headlines and subheads that entice readers to read the body copy.
• Develop credible and persuasive body copy that engages and involves readers
• Create/reinforce positive brand perceptions and stimulate purchase intent.